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Oxford University Press (OUP), the world’s largest university press, has today launched new branding which supports its ongoing transformation to become a digital-first business and enhance its aim to make knowledge and learning more accessible through the power of technology. OUP has been advancing knowledge and learning since its origins in the sixteenth century, and today it produces high-quality materials and services for learners and researchers around the world in three core markets of research, education, and English language teaching. OUP believes that its new branding will keep it at the forefront of this rapidly changing industry. OUP has continued to evolve to make the most of new technologies—something that has accelerated in Covid times. In response to the rapid changes in customer needs from the start of the pandemic, OUP enhanced its platforms and made a significant number of digital resources widely available to support teaching, learning, and research globally. 
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